stratified sampling
noun[U]
MARKETINGukustheactivityofdividingalargegroupofpeopleintosmallergroupsbasedonage,sex,socialclass, etc. inordertofindout more about theopinionsof thewholegroup:
Stratifiedsamplingcan be used when thepopulationissplitup intogroupswho arelikelytobehavedifferently.