sticker shock
noun[U]
COMMERCEUSinformalukusunpleasantsurpriseat the highpriceof something:
get/experience sticker shockIthinkeverybody who goes to thepumptofilluptheircargetsstickershock.
Laserprintersare now ascheapas $150, but thetonercartridgesareguaranteedtoinducestickershock.