rebadge
verb[T]
uk/ˌriːˈbædʒ/usMARKETING
tosellanexistingproductusing a newbrandnameorsymbol:
Someforeignmarketers areimportingcheapproductsand rebadging them withexoticWesternbrands.
Examplesofrebadge
rebadge
The target has been rebadged as a milestone.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
It is much more likely that those posts will be rebadged and recycled.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
What is the mechanism for rebadging them and who will run them in the long term?
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Rebadging family benefits, relaunching child care initiatives and rejigging national insurance contributions are all meaningless unless more people are working and fewer people are claiming benefit as a result.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
A decision was made torebadgethe automaking operation and spin it off as a separate company at the same time.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Last-produced 2011 models were rebadged in 2012 and carried over the extended year.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.