aspirational brand
noun[C]
ukusMARKETING
abrandofgoodsthatpeoplebelieveis of goodqualityand that will make themfeelsuccessfulif they own it:
Anaspirationalbrandwillalmostalways be moreexpensivethan otherproductsin themarket.
Compare
commodity brand
Examplesofaspirational brand
aspirational brand
Aspirationalbrandstrategies are used when the current image of the brand is either negative or no longer relevant to the company.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.As a general rule, anaspirationalbrandand its products can command a price premium in the marketplace over a commodity brand.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Companies should use great care in employing anaspirationalbrandstrategy.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
- misguided
- misguided attempt
- misguidedly
- misguided policy
- mishandle
- mishandled
- mishandling
- mishap
- mishear
- mishit
- mishmash
- misidentification
- misidentify
- misinform
- misinformation
- misinformed
- misinforming
- misinterpret
- misinterpretation
- misinterpreted
- misinterpreting
- misjudge
- misjudged
- misjudging
- misjudgment