positioning map
noun[C]
MARKETINGukusa way ofshowingwhatpeoplethinkof differentproductsinrelationto each other:
On thepositioningmap, you canseethat Brand X isperceivedasbetterqualitythat Brand Y, but Brand Y isconsideredmorefashionable.
| 单词 | positioning map |
| 释义 | positioning map noun[C] MARKETINGukusa way ofshowingwhatpeoplethinkof differentproductsinrelationto each other: On thepositioningmap, you canseethat Brand X isperceivedasbetterqualitythat Brand Y, but Brand Y isconsideredmorefashionable. |
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