behavioural economics
noun[U]
ECONOMICSUK(USbehavioral economics)ukusthestudyof theinfluenceofemotions,opinions, etc. on thedecisionspeopleandorganizationsmake inspending,saving, etc.:
Behavioraleconomicschallengestheviewthateconomicdecision-making isdrivenexclusivelybyselfishmotives.