The approach is even more important for makers of durable products, like Evenflo, where purchasing cycles tend to be less frequent.
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2.
The latter is one of the reasons why Evenflo switched its approach.
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3.
Another company, Evenflo, which sells car seats, saucers and baby bottles, among other products, via retailers like Wal-Mart, K-Mart and Target, was a bit ahead of the trend.
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