Malamud puts it in simpler terms: "I want this to be a fair-ground that goes on forever."

To be fair, Coca-Cola is doing some good things in Darfur, from providing immediate relief on the ground to meeting other "stakeholders" to try to figure out solutions to the crisis.

Before he can understand nonviolence, he has to be taught to stand his ground and even suffer death, in the attempt to defend himself against the aggressor who bids fair to overwhelm him.