And Sure enough, they had a Blu-ray endcap with player, as well as a much larger movie selection than we've seen at any other Target.
ENGADGET: Target finally deploys Blu-ray "endcap" HD
2.
Of course, later we learned that it only amounted to Sony paying for an endcap -- since then they've also shifted some shelf space away from HD DVD in favor of Blu-ray.
ENGADGET: Target finally deploys Blu-ray "endcap" HD
3.
In addition to the titles displayed in the endcap, the Blu-ray movie selection is 23 wide by 5 high compared to the HD DVD's of 15 wide and 5 high (picture after the break).
ENGADGET: Target finally deploys Blu-ray "endcap" HD