Kamprad responded by turning to Polish producers for inexpensive components that could be assembled at home from flatpacks.
BBC: News Online
2.
Many of the world's best-known brands make a cult of simplicity: look at IKEA with its flatpacks, McDonald's with its burgers or Berkshire Hathaway with its buy, improve and hold approach to investing.
ECONOMIST: Schumpeter
3.
The lamp, which packsflat for easy storage and self-assembly, is the brainchild of Klickity, a line of home-accessory products founded in 2011 by Irish women Kate Cronin and Elizabeth Fingleton.