Only by abiding by self-regulation and continuously improving the ethicalintegrity of the advertising market in China and the rest of the world can world-class brands be established and sustained.
唯有恪守营销自律，不断提高中国以至世界广告市场诚信水准，才能为著名品牌脱颖而出提供沃土。
2
We believe that they acted at all times with integrity and in accordance with Rio Tinto's strict and publicly stated code of ethical behaviour.
我们认为，他们的行为始终是正直的，符合力拓严格和公开的道德行为准则。
3
Management must convey the message that integrity and ethical values cannot be compromised, and employees must receive and understand that message.