But what we could sure is, Hitom's brand art, will be the fashion in China.

This top-down conception of the fashion business couldn't be more out of date or at odds with the feverish world described in Overdressed, Elizabeth Cline's three-year indictment of "fast fashion".

The popularity of jeans and the "untidy" look seems to be a reaction against the increasingly expensive fashions of the top fashion houses.