Since we have no plans to chase Chris Hoy around a velodrome, we don't want things such as drop handlebars, frames made from ingeniously lightweight materials or aerodynamically thin tires (which will buckle the moment they hit that pothole outside the post office).

WSJ: An Urban Cyclist's Criteria

"RFLKT is the perfect solution for App loving, data junkie cyclists that shy away from mounting their pricey iPhone on their handlebars risking drop, crash and weather damages, " says Chip Hawkins, CEO of Wahoo Fitness.

ENGADGET: Wahoo Fitness' RFLKT iPhone bike computer now up for grabs at $130 (video)