The company has thrived on ESPNs success, and we expect it to continue to do so in the absence of strong competitors.

FORBES: Will ESPN Continue To Carry Disney's Results?

But when it comes to Madison Avenue, when it comes to being interviewed on a regular basis by the ESPNs, the blogs and, you know, 24-hour sports world we live in, I think it certainly helps to be someone who is personable, who expresses himself well and who comes across as someone who cares not just about what they do on the field, but off the field as well.

NPR: Bonds' Approaching Triumph Has Mixed Meaning