Wearing green coveralls and a tan hat, Morse stands outside his barn watching his 17-year-old son Noah drive a feed wagon down a row of cattle while the animals feast on corn and hay.

These controls encourage hoarding, drive up prices and hurt the poorest people around the world who are struggling to feed themselves.

After all, that content is already available elsewhere on the Web site and the feed was designed to drive subscriptions, not replicate content.