Then, using this analysis, ISC developed numerous new dialogue strategies, ranging from drip marketing and target up-sells to new loyalty programs and prospect nurturing.

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Over the past three months, a small team led by Daft Punk (Thomas Bangalter and Guy-Manuel de Homem-Christo) and manager Paul Hahn has orchestrated a drip-feed marketing campaign that has left almost everything about the album up to the imagination.

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