So far, these sorts of shows have coasted on their bankability, and barely scratched the scholarly surface.

ECONOMIST: American blobjectivity | The

They resisted the urge to insert more second and third-act scenes of rising star Channing Tatum, because the film was never intended to be sold on his emerging bankability.

FORBES: Paramount And MGM Did Everything Right With 'G.I. Joe: Retaliation' (Except Make A Good Movie)

The weak performances of these and other star-vehicles may be bombshells for some studio executives, but they come as no surprise to a growing cadre of academics studying the economics of film making and, more specifically, the bankability of stars.

FORBES: Magazine Article