Coca-Cola is one of the most famous international brands in China as a dominant product in Chinese soft drinks market and the series of products are the most popular in the market.

The price variable, once perceived as the dominant aspect of the process, is now subordinate to the competition of the new product, the new business structure, and the new technology.

Many products comprise elements belonging to different generic product categories. Whether the product is then called service, software, hardware or processed material depends on the dominant element.