Chapter 6 is a case analysis, which shows the experience and lessons of a special vehicle co., LTD when it takes mass customizedmarketing strategy.
第6章分析了某专用车有限公司对实施大规模定制营销的经验和教训。
2
Customizedmarketing model of home textile was introduced and analyzed in this article, and the concept, trends and principles of its marketing scheme were also discussed.
这说明定制营销是具有可行性且有利可图的一种新型的、顺应时代需求的营销模式。
3
The structure of this article is as follows:Chapter 1 gives a brief view of mass customizedmarketing and points out mass customizedmarketing is a vigorous type of marketing in the 21st century.