Tactics commonly used range from providing “special” customer discounts to sending customers communications that reinforce the valueproposition of the given service.
通常使用的战术包括给予特殊的顾客折扣或者向顾客寄发加强特定服务价值提议的材料。
2
Valueproposition - a description the customer problem, the product that addresses the problem, and the value of the product from the customer's perspective.
价值主张——描述客户遇到的问题,产品要可以解决客户的麻烦,并且要从客户的角度来对产品进行价值判断。
3
Brand too can be considered a product, with the right message and valueproposition to the customer being keys to success in the market.