Tactics commonly used range from providing “special” customer discounts to sending customers communications that reinforce the value proposition of the given service.
通常使用的战术包括给予特殊的顾客折扣或者向顾客寄发加强特定服务价值提议的材料。
2
Value proposition - a description the customer problem, the product that addresses the problem, and the value of the product from the customer's perspective.
价值主张——描述客户遇到的问题，产品要可以解决客户的麻烦，并且要从客户的角度来对产品进行价值判断。
3
Following the methodology closely helps deliver the value proposition of BBD in terms of reduction in cost of development, decreasing time to market, and improving quality and customer satisfaction.