And persuasion is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.
说服力是商业成功的基本，无论你是想劝别人买东西还是劝你的老板或同事接受你的观点。
2
Try a bit of persuasion—remind your customer why he chose your product in the first place, give him a new one and save him the trouble of making further decisions.
试着去说服客户—提醒你的客户为何优先选择你的产品，给他换一个新的并免除他做进一步决定的麻烦。
3
Convincing an investor your idea is worthy, a corporate partner to give a fair price, or a customer to adopt your service requires insight into the art and science of persuasion.