Traditional yield management techniques focus on finding the optimal customermix of business and transient travelers that maximizes room revenues.
传统的收益管理注重于寻找商务客户和短住客人的优化组合，以便实现客房收益的最大化。
2
Re-evaluate the importance of each key customer segment and feeder market in the marketing mix.
重新评估各个主要客户市场的重要性和客源市场的混合。
3
Add exploding batteries, deteriorating customer service and accounting problems to the mix, and it is easy to see why Mr Dell felt he needed to come back.