The trouble is that the popularity is driven not only by the vast selection and the high level of customer service, but also -- and mainly -- by the deep discounts the company regularly offers.

Serving effect and the standard of service have maximal influence to customer loyalty. And these two factors also have maximal effect on customer-driven factors relate to customer loyalty.

We seek to be customer-driven. We want to partner with suppliers. We are moving from a manufacturing economy to a value-added, service-oriented economy.