Research on the DecisionMode of Multi-brand Strategy;
多品牌战略是企业品牌管理的战略选择之一。
2
Decision can be divided into rational decision and non-rational decision according to the difference of decisionmode.
按决策方式不同,决策分为理性决策和非理性决策。
3
The results show that the index system of evaluation method has clear decisionmode, operable authenticity and convenient calculation to choose optimal constr…