I would so much rather make frugal choices and be able to give freely than have a house full of all the coolest and newest "stuff."

But perhaps more important will be the emergence of an older, more mature, less frenetic, less consumerist, and more frugal society.

So far, so clever, but unlike the core concept of the car – the frugal hybrid drive – it is unlikely that the cost will ever be recouped by the owner.