Markets for desal are broad: large water technology corporations, venture capital firms, Fortune 500 companies, research groups, consulting engineering practices, and government agencies.

FORBES: Company Aims to Desalinate Fracking Water, a $1.6 Billion Market

Mr. JOE GEEVER (Spokesman, Surfrider Foundation): We're concerned about, you know, one that the desal may extend the life of these once-through cooling systems or, in the short term, exacerbate how much marine life mortality is going on right now.

NPR: California Town Votes on Huge Desalinization Plant