In the lawsuit, Gifford claims that the USGBC has engaged in deceptivetradepractices, false advertising and anti-trust in promoting the LEED certification program.
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2.
If an Illinois business had engaged in similar conduct, it would have been subject to suit under both the Illinois Consumer Fraud Act and the Uniform DeceptiveTradePractices Act.
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3.
The Federal Trade Commission also helps ensure that companies are not engaging in deceptive advertising practices, but advertising restrictions are easily circumvented with creative marketing and wording that implies a specific health benefit.
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