In the west, Japan and South Korea, digital takes 15-20% of overall adspend and is climbing.
FORBES: What is Holding Back Digital Advertising Adspend in China?
Eventually, the model has to move toward a model where each advertiser manages their own campaigns and adspend.
FORBES: Has China's Internet Become Inhospitable To Startups?
In the UK last year, for the first time, the amount of adspend on the Internet overtook television advertising.
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