Once, beer-drinking Germans had thought soft drinks sissified, but the German Coke people licked that by putting ads in the papers proclaiming: "Got a hangover [Katzenjammer]?
喝啤酒的德国人认为软饮料很娘娘腔,但是德国可口可乐人却在报纸上用这样的广告安抚他们:「想要宿醉吗?
2
Despite its huge size, it was still heaving with customers enjoying a few after-work steins and basking in the late sunshine. Germany shares the same beer-drinking culture as Britain.
啤酒屋规模巨大,但还是挤满顾客,人们在工作之余来喝上几杯,享受夕阳的余晖。
3
In the rich world, where beerdrinking has peaked or is in decline, brewers have been acquiring rivals and slashing costs.