For cultural management, we should stick to cultural idea, create the national cultural brand, and prevent the information pollution and the cultural heterogeneity according to law.

This article reports a case study of TMTs in two Sino-foreign joint ventures. We analyze how demographic heterogeneity and cultural heterogeneity of TMT affect team effectiveness through team process.

The cognizance of homology and heterogeneity should be based on the cultural regions of Chengdu and Chongqing city proper.