TV was a Coolmedium, according to McLuhan, because it did not dictate the participant actively engage in order to participate.
按麦克·卢汉的观点，电视是冷媒介，因为它没有从出于参与的目的出发，要求参与者积极参与。
2
Turn heat up to medium and simmer gently, uncovered, for about 5 minutes. Remove from heat and cool slightly.
中火炖约5分钟，不要加盖，从火上移开，稍微冷却一会。
3
But fundamentally social media is a peer-to-peer medium; bloggers would rather hear from someone doing something cool than from the paid promotional representative for that person.