Revenue per search equals the click-through rate(CTR) multiplied by the cost per click (CPC).
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2.
Marc says he is seeing14% higher ROI, 3.3 click-through rate(CTR), and 46% lower costs overall.
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3.
Research done by mobile marketing and advertising service provider Velti, shows that the click-through rate(CTR) on tablets is double that on smartphones (see graphic below).
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