Instead of throwing in more surround sound, next year's TVs are the first to add DolbyVolume, cites the Shamwow guy, keeps commercials the same volume as your shows.
ENGADGET: Live from Toshiba's CES press conference
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Dolby's audio suite for Kindle Fire HD includes technology used to adjust volume, optimizes the audio profile automatically based on what a customer is doing.
ENGADGET: Kindle Paperwhite and two Fires up for pre-order in Japan, Kindle Store opens there tomorrow