"Too much too soon either results in injury or burnout," says Mary Yoke, PhD, a faculty member in the kinesiology department at Indiana University in Bloomington.

This new, competitive environment certainly poses challenges to any department that needs to increase enrollments in order to justify additional faculty and budget.

Profits from the sale of patents typically have been divided between the researcher, the department and the university, and Web profits would work the same way, so many faculty members are delighted.