Minecraft crowdsources development, meaning that many users might work an any given number of aspects of an update, and menu translation is one of those areas that the developers rely on users for.

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If your market is millennials, ranging from teens to thirtysomethings, video and especially YouTube is the primary way to reach them, especially if you create your branded channel on it and connect that channel to an online community that crowdsources their best ideas around your product, service or cause.

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