Despite mixed reviews of the Android-powered interface, the color touchscreen, large e-book selection and cross-promotions with the brick-and-mortar stores are clear high points.

For example, catalog upsells and cross-sells, promotions, and advertising are most likely unique to each brand.

In a report in 2009, the AIU made several complaints: Deloitte's audit directors referred to their cross-selling work when discussing promotions;