The theories of consumerdecision-makingprocess presuppose that a consumer's decision to purchase process involves steps by which the buyer passes in buying a commodity.
消费者决策过程的理论是指,消费者为了满足某种需求决定购买商品的过程。
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Based on consumerdecision-makingprocess theory, this paper, the media portfolio strategy, both hard and soft tactics and strategy in a timely manner appropriate strategy.
在综合分析各种因素的基础上,本文提出了媒体组合策略、软硬兼施策略和适时适度策略。
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Mapping consumer insights into the decision-making and buying process.