On the contrary for as anyone who has followed me knows that I am a huge proponent of integrated marketing or cross-channel marketing.

FORBES: More Proof That Television Advertising Is Alive And Well

With dynamic display ads working in conjunction with other digital channels, such as email, advertisers are able to interpret the information they have on their customers and orchestrate it into their cross-channel marketing strategies.

FORBES: The Case For Web Display Ads

Cox will promote TiVo Premiere via its website, cross-channel advertising, and via direct marketing to its video and high-speed internet subscribers.

ENGADGET: Cox to offer retail TiVo Premiere DVRs next year, first with cable VOD & Amazon, Netflix access