Despite having an excellent crop of computer geeks produced by the University of Texas at Austin, venture types fret that the city lacks managers to run its myriad spin-offs.

DiBona noted that standards would be come more popular if more popular social networking sites crop up, or the internal ones run by enterprises grow more popular.

The only reason to carry out a test is to improve a process, to improve the quality and quantity of the next run or of next year's crop.