Based on customers distribution which comes from practice of teleconmmunication operators ' accumulative points marketing , a model of marketing budget was established.

The airline says it scaled back its marketing and distribution budget by 5% during the reporting period to Euro 144.8 million, primarily as a result of focusing on "internet-based promotions".

The results show that the feature of distribution of moisture and its budget in that process is significant, which is difference in displaeement stage and following stable stable stage.