The journal's owner, news Corp, announced job cuts at the newspaper earlier this month, but said that the DowJones newswire was adding journalists at its bureaus, especially in India.
So the DowJones number you hear in the news each night is simply this weighted average of stock prices. Because of this, the DowJones Industrial average should just be considered a price in itself.
The DowJones Industrial Average had been heading for another sickening fall on Thursday until news of the plans sparked a turnaround and sent it up by 4% on the day.