“You have to understand how hard it was for them at the start,” said Daniella Illerbrand, the general manager of Mathias Dahlgren, a restaurant in Stockholm.

Daniella: Yeah, for me it's very difficult to become friendly with a female horse. Maybe it's just my impression. Maybe it's not true but that's my conclusion so far.

When Daniella Westbrook, a soap actress, was photographed with the Burberry check adorning herself, her daughter and her pushchair, the brand's elite reputation seemed to be lost.