Small. Cool. dog…Cool dog stars recruitment video anchor: to display the talent.

Tyler Cowen, of George Mason University, points out that America has more than 3, 000 halls of fame, honouring everyone from rock stars and sportsmen to dog mushers, pickle-packers and accountants.

So the dog he sees outside his window becomes a mystical creature that will lead him to the stars, or at least far away from the cold and snow.