经济学

• 分众

  The paper is devided into five chapters. First of all, made a brief analysis about the advertising background of this issue, and then elaborate the general theory of corporate advertising、demassification and marketing theory as well as other theories related to Demassification Communication.

  本论文分为五大部分,首先,对本课题条件下广告研究背景作了简要分析,然后对企业广告的一般理论、分众及营销理论以及其他涉及分众传播的相关理论进行了阐述。