The photographer this year is a Frenchman, Patrick Demarchelier, and the location--yet another beach--is in Brazil.

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One of my photo editors, a friend of Demarchelier's, went to his apartment, woke him up and persuaded him to give us the negative.

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"This is a market which has been growing as the medium itself grows, " she says, listing other big sellers, Including Testino, Lillian Bassman, Cecil Beaton, Patrick Demarchelier, Norman Parkinson and Herb Ritts.

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