If the product is in short supply relative to the demand, the price will be bid up and some consumers will be eliminated from the market.
如果产品供不应求，价格就会被哄抬，一些消费者就会被淘汰出市场。
2
Oil began to climb appreciably in 2004, and by 2008 it had been bid up to nearly $150 per barrel, largely due to concerns that global demand could outpace supply.