Chevolet has launched one new hit product after another, with its Cruze, Sonic and now Spark small cars creating lots of conquest sales for Chevy in the small-car segment even as Equinox continues to perform well in the CUV category and Silverado holds its own in pick-up trucks as it moves toward a new version next year.

FORBES: 'Chevy Runs Deep' Is Shallow, And Likely To Be Deep-Sixed

Additionally, initial sales data show that C-Max is stealing hybrid sales away from other brands at an impressive clip: Its conquest rate is about 64 percent, with Prius and the Honda CR-V ranking as the top nameplates abandoned by customers in favor of C-Max.

FORBES: C-Max Delivers On Ford Game Plan: Take A Bite Out Of Prius