Strapless ball gowns and miniskirts were popular – among the women, of course.

There will be huge ball gowns, enchanting combinations of color — pale blue served with pistachio, and equestrienne habits for riding sidesaddle.

For example, if you sell clothing and you have hundreds of searches for "pink ball gowns" but you don't sell them, it might just be worth looking into selling pink ball gowns.