The point is not that end users are gullible or can be distracted with shiny decorations.

In any case, it is more important to think in terms of what models at different levels of abstraction are used for what different purposes, rather than to be distracted with defining the "platform."

The problem, Poldrack said, is that the two types of learning seem to be competing with each other, and when someone is distracted, habit learning seems to take over from declarative learning.